For PR management pupils: category of PR texts and features of making use of PR articles
Classification of PR texts
After we touched a little regarding the peculiarities of writing Public Relations texts, it is time to speak about the kinds of PR articles. Fortunately, right here we have been expecting brand new acquaintances that are interesting.
- 1. Pr announcements. Yes, yes, the old kind press release pertains to the group of image texts. Regular publication of information guides can develop a specific image around an item, solution or company.
- The possible lack of press announcements is the fact that its audience is always extremely restricted to the circle of interested experts: it is difficult to imagine a typical resident who starts the web site of their favorite newspaper at night after finishing up work, but a profile resource that puts pr announcements on the web.
- 2. Interviews. a feature that is pleasant of within the structure of „interview“ is that it is possible to independently prepare a „convenient“ set of concerns, avoiding any unneeded subjects. Or particularly give attention to uncomfortable concerns, without awaiting them (in an infinitely more situation that is uncomfortable become set by opponents.
- Image meeting allows one to inform of a certain individual, and concerning the business, product, solution an such like. PR-copywriting also assumes this structure associated with interviewing, as soon as the relevant concerns into the text foresee the questions that frequently arise through the audience.
- 3. Image text. Most frequently, the writing of image articles is dependent on the perfect solution is of some problems that are socially significant defines processes that are interesting to your potential audience. Types of PR-texts for this kind:
- just How company N built a new playground
- how a employees of company N took part when you look at the Sabbatarian
- business N has purchased new gear that enables creating much more helpful juices
- The handling of business N made a decision to deduct 10% of this wage in the Peace Fund
- N team took first destination in town competitions.
- 4. Biography. This types of PR-texts should produce a confident image of a particular person, be it a politician, sportsman, singer or someone else. Image biographical texts are described as the reality that right here, combined with the PR that is usual often satisfies his „black“ other. As you know, dirtying a person is constantly do my homework easier than whitewashing.
- 5. Analytical (specialist) text. The singularity of image analytical articles is they may well not also mention a person that is particular business or service. As an example, you find on the net overview that is excellent, telling concerning the development styles of Russian-language solutions for creating landing pages.
- The materials is lively, appropriate, advertising records in it are not at all. The thing that is only reveals in this text is an evident image „trace“ – the signature at the conclusion of the article.
- as an example, „Ivan Ivanov, the key professional of website landing page creation service „Landing +“. Your website is so-and-so“.
- it appears to be a trifle, nevertheless the reader currently has a particular impression: „Yeah, if all things are interesting, professional as well as on the shelves, then in this „Landing +“ they know a great deal about good landing pages“. And also if the reader will not straight away go right to the web site for the solution, he can currently have a particular opinion that is positive.
Advantages of using PR articles
- everbody knows, the writing would have been ordered by no one of PR-texts, if there have been no pro from them. Luckily, there is. And considerable! Below, we attempted to recall the advantages that are main which image materials are valued.
- general cheapness. The expense of writing a solid pr-text for the online world is several times less than the order of marketing on tv or creating a video clip. Plus the keeping of such materials on the net may be less costly. Then they can be placed at no charge, spending solely on creating content if it is a question of press releases.
- Durability. In the event that you pay money for airtime on tv, order a lovely banner into the media or purchase time from the radio, then all actions will have a one-time impact. The keeping of PR articles on the net is, if you don’t forever, very long.
- don’t forget, the materials (with links) are indexed by the search engines, which greatly advances the frequency of reference to the brand (service, business) on the web. Cumulative effect doing his thing. Well, we ought to keep in mind in regards to the development of the „trust“ of this site and visitors that are targeted stumbled on the business’s internet site from direct links.
- a huge customers. Today you’ll write PR-articles on any topic, firmly realizing that they are going to nevertheless talk with their visitors. Profile sites on the internet are enough for materials to find their market.
- Increased confidence. Unlike marketing articles, which are generally identified by readers skeptically, PR-texts are interesting to your reader in by themselves. Consequently, the given information that develops in image articles, causes the reader alot more confidence.
A epilogue that is small
- PR-text is a tool that is really powerful enables you to solve nearly every dilemma of image character. Proper usage of OL articles can perform what you will really perhaps not attain, perhaps the most expensive advertising.
- Image articles remove the boundaries for the reader’s distrust, that will be the primary and property that is absolutely unique of PR copywriting.